INCREASING PRODUCTION VALUES & ATTRACTING TOP ARTISTS
Broadway plays no longer have costly “out-of-town” tryouts in the traditional sense. Today, producers outsource the production and marketing elements to established regional theatres around the country. These theatres, including Delaware Theatre Company, have the infrastructure, subscribers, and marketing capacity to provide the needed resources, while allowing the creative team to focus on the art on the stage.
In return, theatres that provide this initial or interim step receive various levels of royalties from future stagings of the production, including on Broadway. In addition, it is typical that Broadway producers “enhance” the regional theatre’s budget, enabling the theatre to put additional funding into the production. This financial enhancement benefits the theatre and the community through:
Enhanced performance production values
Ability to employ more people for larger productions
Increased visitors to the theatre and community
Infusion of cash into the local economy
Delaware Theatre Company is seeking to raise two million dollars in a New Venture Fund, which will be utilized to increase production budgets when opportunities arise, such as Diner and Because of Winn-Dixie.
Sheryl Crow and Barry Levinson work on developing their new musical Diner, which was seen by over 10,000 audience members and broke a 37-year box office record.
I loved watching and listening to my musical, DINER, at Delaware Theatre Company. The stage is a great size and the theatre is so intimate and inviting. There is not a bad seat in the house.
–Sheryl Crow, composer & lyricist of Diner